10 ways to improve your website SEO today

Tips and Tricks
Written By Lana Lepper

Search Engine Optimization (SEO) is an essential aspect of website development in today's digital age. With billions of websites on the internet, it's crucial to ensure that your website appears at the top of search engine results pages (SERPs) to attract more visitors. SEO helps improve website visibility, credibility, and traffic, making it a vital tool for businesses and individuals looking to establish a strong online presence.

Here are my top 10 actions you can take to improve your SEO today.

  1. Conduct keyword research and use relevant keywords in your content and meta tags.

    That means looking for your competitors and checking out the language they are using. Make sure your language is direct, to the point, and not too wordy.

  2. Optimize your website's loading speed and improve its overall performance.

    One of the biggest speed bogs for a website is images. If your website doesn’t automatically resize your images, consider resizing before you upload.

  3. Ensure that your website is mobile-friendly and responsive.

    This is a no-brainer, but so many free themes out there are NOT mobile-friendly. Check your website analytics to see how your demographic is reaching you. Is it by desktop or mobile or a mix?

  4. Use descriptive and meaningful URLs for your web pages.

    Straight to the point.

  5. Create high-quality, engaging, and shareable content.

    This needs no further explanation - the time and energy you put into your site will show.

  6. Improve your website's user experience and navigation.

    Ask friends and family for feedback, or better, hire a professional (like me) to review your website for you.

  7. Utilize internal linking to improve your website's structure.

    This is specific for search engine crawlers and indexers who will rank your site based on functionality and will ultimately determine how high on google your website will rank in similar websites.

  8. Use alt tags for your images and include descriptive captions.

    THIS-IS-SO-IMPORTANT.

  9. Get backlinks from high-quality and reputable websites.

    Not sure what backlinks are? Google it! And then work with other brands to cross-pollinate and grow your community.

  10. Use social media to promote your website and drive traffic.

    Depending on your demographic, you can really hone in on what your customer wants and how they want to experience it.

Have you tried any or all of these suggestions? Tell me how it helped your traffic!

Lana Lepper

I am passionate about design, branding, and the internet.

In university, I learned how to learn. I now take that mentality and apply it to each new project I join. I have a strong background in organization and design. I am university educated and have almost fifteen years of experience working with companies large and small. I deviated from the corporate structure in 2015 to build more meaningful business relationships as a contractor. To me, working with businesses to achieve their goals is more impactful than sitting at a desk day after day.

Creating an enriched experience for customers and clients in real life is not always the same as in the digital world and with social media. Sometimes, often, it is difficult to know how to translate your values and brand online. That's where I can help you. The trick is to ensure all branding, visualizations, and messaging has the same tone and direction. Cohesion.

That's why a clear vision of your brand is essential. It all starts with your brand. And then, all your decisions, whether online or offline, have to connect and jive with your brand and how you portray it online and off.

http://www.lanalepper.com
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