Use GIFs to Capture Attention and Create Community

Apr 13

One of the biggest trends with social media these days is to create video. And with that video, sprinkle fun and supportive stickers, icons, and sparkles that help to get your message across.

I was curious what the process was to build my own sticker style GIFs, put them online, and see them come to life on Instagram, and it was so straightforward, I knew I had to share the process.

SEE MY GIPHY PROFILE

Step 1. Create your GIFs.

There are plenty of tutorials out there to create your GIFs, it’s pretty straightforward. You can also hire me!

Step 2. Create an account with GIPHY.

Pro tip: make sure you use it with your domain / business email. They want to see that your account name matches your email.

Step 3. Upload your GIFs.

You’ve got to upload at least five to get started on verification.

Step 4. Apply for Verification as a Brand or Artist.

This is a really important step. Currently, only Verified artists or brands are allowed to have their GIFs public, searchable, and available on social channels like instagram.

Step 5. Do a happy dance!

Step 6. Watch the analytics roll in.

HIRE ME TO HELP

GiphyGraphic Design

Lana Lepper

I am passionate about design, branding, and the internet.

In university, I learned how to learn. I now take that mentality and apply it to each new project I join. I have a strong background in organization and design. I am university educated and have almost fifteen years of experience working with companies large and small. I deviated from the corporate structure in 2015 to build more meaningful business relationships as a contractor. To me, working with businesses to achieve their goals is more impactful than sitting at a desk day after day.

Creating an enriched experience for customers and clients in real life is not always the same as in the digital world and with social media. Sometimes, often, it is difficult to know how to translate your values and brand online. That's where I can help you. The trick is to ensure all branding, visualizations, and messaging has the same tone and direction. Cohesion.

That's why a clear vision of your brand is essential. It all starts with your brand. And then, all your decisions, whether online or offline, have to connect and jive with your brand and how you portray it online and off.

http://www.lanalepper.com